The New Fashion Market
It seems that the new 'health' trend is affecting more than the growth of humane and organic produce sales, and now the sales in today's fabrics. While leather, silk and fur are still popular materials to use in fashion apparel, organic materials are making a suprising impact. Over the recent years, there has been a rise in demand for organic apparel. Most of these fabrics are fair-trade, consisting of cotton, hemp, bamboo, soy, and many more natural materials that are also vegan.
It's tough to find purely organic apparel become some clothing are labeled 'green' and 'eco' nowadays as a marketing technique. In fact, marketers only use those labels on clothing tags so they can uphold their 'natural' image and obtain more customers. Unfortunately most of those labels aren't fully accurate. One way to guarantee that fabric is completely organic is by actually making clothes. But let's be real here, who has time for that in such a busy world? Nobody!
The best way to find organic fabrics is through Google. Certain companies actually care about using organic fabrics, which include: Synergy, Threads 4 Thought, Alternative Outfitters, Bhumi, Ajna Organic and Organic Weave. Many companies have also decided to add sustainable fashion lines to their growing markets, like Nike, H&M, Target and Nordstrom.
Organic and vegan materials are being utilized more often within the fashion industry today. For those interested in the vegan lifestyle, check out: theflamingvegan.com.
Vegan: the absence of animal products
